Service Design

Why

Crafts a mindset that enables companies to deliver experiences that create value for customers and allow for meaningful connections between the customer and the company. 

How

Service design offers in-depth insight into customers’ needs and motivations, which make them want to use specific types of services. This enables companies to develop emotionally attractive services which improve customer loyalty. Through activities such as research, affinity mapping, and constructing a service blueprint, Service Design is able to build and ideate a solution that is not only fit-for-purpose but also addresses the end user’s core job to be done.
 

What

By exploring the parts that make up an experience, businesses are able to identify opportunities for innovation from the inside out.

 

Key benefits

Designing services is a complex process that requires every stakeholder to understand the goals. Some of the benefits of Service Design:

 

  • Helps you to look at your business from the customer’s perspective and identify ways to improve their experience.
  • Provides a great framework where you can align your business goals, processes and tools. This will help with the collaboration between different departments.
  • Helps increase the consistency of your brand experience across multiple touchpoints.
  • It creates loyalty amongst customers by giving them a great experience, which makes them want to return again and again.

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