Brandathon.

Fostering skill development, teamwork, creativity, and professional growth, while simultaneously benefiting the company’s branding initiatives.

Why a Brandathon?

Your Brand through the eyes and voice of your people

The BRANDATHON is a unique opportunity for your people to showcase their expertise, unleash their creativity, and contribute directly to shaping your company’s brand strategy.

Imagine a dynamic event where you can collaborate with colleagues from diverse departments, tap into their knowledge and skills, and work together towards a common goal.

Leverages the collective knowledge and expertise of your workforce to develop a comprehensive brand

Fosters a culture of teamwork, boosts morale and loyalty, resulting in increased productivity

Encourages creative thinking, problem-solving, and cross-departmental collaboration

days full of creativity and innovation

hours of hands-on workshops leading to presentations

participants* build your brand and strengthen cross-functional collaboration

How it works?

Unleash your creative genius

DAY 1

Welcome and brandathon kick-off

Launching of the Brandathon with an inspiring kick-off event to generate excitement and engagement
Introduction of the branding challenges, rules, and timeline to participants

Meet your Customer

Teams work together applying Design Thinking to define their target persona and create innovative solutions based on client’s needs, problems, desires, pain-points

Build your Brand

Teams build the brand from scratch on its unique value proposition, mission, impact and differentiation factors. They setup the Archetype, personality, tone of voice and a moodboard for the brand

DAY 2

Tell your Story

Teams are applying storytelling which resonates with people, and motivates them towards action and change to create the brand story

Prepare the Presentation

Teams work to brainstorm ideas, develop branding strategies, and create the final presentation under mentors instructions

Pitching and Evaluation

Teams present their branding strategies to a panel of judges or company executives
Evaluating the ideas based on criteria such as creativity, feasibility, and alignment with company goals

Brandathon

Key benefits

Few of the key benefits of the Brandathon are:

Teamwork and Collaboration:

The brandathon encourages cross-departmental collaboration and teamwork. This breaks down silos and promotes a culture of collaboration, enabling employees to work together towards a shared branding goal, fostering stronger internal and external relationships.

Creative Expression:

The brandathon encourages participants to think creatively and explore innovative solutions. It provides a platform for employees to express their unique ideas and showcase their creativity, contributing to a more vibrant and dynamic work environment.

Problem-Solving Skills:

Engaging in a brandathon challenges participants to analyze complex branding problems and develop strategic solutions. This experience enhances their problem-solving skills and equips them with a valuable ability to approach challenges from a branding perspective.

Strengthened Internal Brand Advocacy:

Involving employees creates a sense of ownership and pride in the company’s members. As participants contribute to shaping the brand’s direction, they become passionate brand advocates, promoting the values, products, and services both internally and externally.

Fresh and Innovative Ideas:

A brandathon brings together employees from different departments, providing a diverse pool of talent and perspectives. This enables your company to generate fresh and innovative ideas for its branding initiatives, leading to creative solutions and approaches.

Think outside the box, challenge the status quo, and let your imagination run wild as you tackle real branding challenges head-on.

Are you up for the challenge?

Schedule a meeting