Our Thesis.

We are enthusiastic about empowering brands and fostering a sense of unity and shared purpose among people.

2021

Introduction

Athenian Yachts is an entrusted and acclaimed yachting company headquartered in P. Faliro, Greece.

Objective

Celebrating a successful forty-year course navigating the restless waters of the yachting business, the management asked from us to make an internal training on brand fundamentals, and to strengthen the already very good relations between old and new employees.

Methodology

The training program was conducted over seven days and was delivered to a team of 25 people. We started with interviews about how they realise the Brand before training. The training was divided into two main sections:

Service Design

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Brand Fundamentals

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Results

The brand fundamentals training program was a resounding success. The feedback from employees was overwhelmingly positive, with many noting that the training provided them with a clear understanding of the brand’s fundamentals and how to apply them consistently across different products, services, and regions. The program also resulted in a measurable increase in customer satisfaction and brand loyalty, as customers noticed a more consistent and coherent brand experience across all touchpoints.

Microsite

After Service Design workshop, it was obvius that creation of a microsite dedicated on sales

Content marketing

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Conclusion

The brand fundamentals training program was an essential investment for ABC Corporation. It helped ensure that the brand’s core values, personality, and visual identity were consistently applied across all regions, products, and services. The program also helped employees feel more confident in their ability to deliver a consistent brand experience, which translated into increased customer satisfaction and loyalty. By investing in this training program, ABC Corporation was able to strengthen its brand and position itself as a reliable and consistent provider of high-quality products and services.

Testimonial

I want to thank you from the bottom of my heart for the great enthusiasm I received from my colleagues, after your workshop!!

They didn’t want time to end.. It was a new experience for them, which I think gave them a strong and optimistic push forward, in a spirit of cooperation and sharing, as a winning TEAM should have!!

Dionissia, Founder and CEO