Brand Training PRO.
Unlock opportunities by providing to your team a clear understanding of the brand’s fundamentals.
The Mindset
From image to impact
Our approach is centered on empowering teams to find the essence of a brand, understand its values and translate it into compelling and meaningful experiences.
Training your team to think and act as a brand, build a solid and consistent brand personality which in turn helps to attract customers, retain employees, and increase brand loyalty.
The Workshop
Section 1
Meet the Customer
Applying Design Thinking, learn to develop services that create value and boost customer loyalty by addressing their needs, problems and desires.
Section 2
Define the Brand
Build a brand from scratch on its unique value proposition, mission, impact and differentiation factors. Set up Brand’s Archetype, Personality and tone of Voice.
Section 3
Telling its Story
Learn how storytelling works, create stories that resonate with people, and motivate them towards action and change.
Section 4
Deconstruct competition
Deep-dive into competitors’ online branding initiatives to uncover trends and opportunities, define and evaluate competitive advantage.
Applies to
Marketing, Sales, HR departments or across company, to everyone who communicates with customers and stakeholders. The predefined scope of the program it might be External Communication eg. Marketing, Internal Communication eg. Employer Branding or Product branding.
Learning objectives
To understand and be able to describe the target audience
To define and be able to communicate the brand
To create a corporate narrative that allows the audience to connect with it
To study the communication strategy of competitors
To plan and execute actions aligned with brand values
To create solid creative briefs for communication agencies
Option 1
The Brand Game
1 day
8 hours
4 Sections
Up to 5 participants
Option 2
Brand Academy
4 days
24 hours
5 Sections
Up to 10 participants
Option 3
Brandathon
2 days
16 hours
5 Sections
Up to 50 participants
The training
Focus on your productImpact
By training your team on brand fundamentals, you can create a sense of shared ownership and pride, and ensure that the brand is consistently and effectively represented from the inside out.
Our training program can provide your team with the Brand management tools and skills necessary to help you grow the brand and unlock new opportunities within the organization.
Building a brand from scratch can help stimulate your creative abilities and encourage your team to think outside the box, understanding customers connection, leading to more innovative and effective branding solutions.
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Reasons Why
The benefits of Brand Training
Increased engagement
Employees who are involved in the brand building process are more likely to feel a sense of ownership and be more engaged in the company’s mission and goals.
Improved brand consistency
When employees understand the brand and its values, they are better equipped to represent the brand in their day-to-day interactions with customers and stakeholders.
Better decision-making
Employees on the front lines of a business have a unique perspective on customer needs and preferences, which can inform brand-building decisions and help ensure the brand resonates with its target audience.
Employee retention
When employees feel that they are a valued part of the brand, they are more likely to stay with the company and be proud to be a part of its success.
Improved brand reputation
Companies with engaged employees who understand and live the brand are likely to have a better reputation, as employees are often ambassadors for the brand in their personal and professional networks.
The Roadmap
The processJourney
Testimonials
I want to thank you from the bottom of my heart for the great enthusiasm I received from my colleagues, after your workshop!!
They didn't want time to end.. It was a new experience for them, which I think gave them a strong and optimistic push forward, in a spirit of cooperation and sharing, as a winning TEAM should have!!
Dionissia, Founder and CEO
George brings his unique viewpoint around brand crafting into the service of organizations. His effective process for brand identification, design, and alignment allows companies to look deeply into themselves, realize their true potential, and then build a brand that deeply reflects their corporate identity.
I cannot recommend this process enough both for brand creation and learning around what brand crafting really looks like. Through my collaboration with George I didn't just feel "seen". I felt "heard".
Stella, Founder and CEO
Where does your Brand
Stands? Positioning? Targets? Expressed?
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